Business-Case Writing for New Products 314718 Why Choose this Training Course?Development of new products is essential, but it can be very expensive and it also involves risk. A new product should only be developed if it can be proven that it has a good chance of surviving and thriving in the market.So to justify the development and launch of a new product, requires a written business-case that takes into account the opportunities and challenges that currently exist, or might arise, in the market.Anyone who is required to write, present, or contribute to, a written business-case for a new product, should attend this Oxford training course. It will equip you with the insight to address the right issues in the market and use them to justify your proposals in a written business-case.You will learn how to research the business-case, structure it and write it.This Oxford training course will feature:A process to construct a business-caseHow to identify the market factors that must be consideredDefining a strategy for the business-caseAdvice on writing and presenting the caseHow to win support for the caseWhat are the Goals?By the end of this Oxford training course you should be able to:Understand the market challenges that new products faceRecognise the essential market factors that underpin a business-caseJudge the product idea in terms of potential market successDescribe the elements of the caseWrite a business-case documentJustify a business-case for a new productWho is this Training Course for?This Oxford training course is for senior managers, middle managers, marketing executives and anyone else who wants to learn how to create and present a business-case for a new product in Business-to-Business (B2B) markets and will greatly benefit:Marketing directors who want to build business-cases that reflect market realitiesProduct managers who need to build business-cases for new productsR&D managers and other executives involved in the new product development processFinance directors and others who have to assess business-casesBusiness owners and inventors who want to increase their success rate in the marketHow will this Training Course be Presented?This Oxford training course will be presented using a combination of formal presentations, discussions, role-playing and syndicated exercises. Video and case-studies will also be used.A major differentiator in this programme is that it is highly practical, and delivers real-life examples drawn from the presenter’s many years of experience in sales and marketing consulting for leading global B2B companies.
