Product Management for Business to Business (B2B) Companies 946936 Why Choose this Training Course?The role of a product manager has changed in business-to business markets due to greater price competition, commoditisation and shorter product life-cycles, which can erode profit margins.As a result, product managers are now expected to take the lead and ensure that their products and solutions are sold and marketed effectively, and profitably, throughout the product life-cycle. They now have to develop a commercial and market understanding, not just a technical one.This Oxford Training course will show you how to adopt the latest best-practice, become a more strategic market-focused product manager; and develop product marketing plans that will help you to meet your objectives.This Oxford training course will feature:Best practice B2B product managementHow to achieve product marketing objectivesHow to think strategicallyHow to create superior value propositionsHow to manage your products in the marketHow adopt a clear direction instead of fire-fightingWhat are the Goals?By the end of this Oxford training course you should be able to:Take the lead in marketing your productsConstruct a product marketing planAdopt a more market-focused mind-setThink and act strategicallyAvoid being drawn into operational issuesUnderstand value and avoid price erosionWho is this Training Course for?This training course is for product managers in business-to-business organisations who wish to adopt best-practice product management, which will empower them to take the lead in defining the strategy for their products or solutions in the market.It is also for marketing directors and marketing managers who want their product managers to adopt a more strategic and market-focused approach, and take the lead in managing their products in the market.This Oxford training course is suitable for a range of professionals and will greatly benefit:Product managers who want to take the lead in their marketsProduct managers who want to clearly establish their roleMarketing directors who want their product managers to think and act strategicallyMarketing managers who want to integrate product marketingProduct development managers who want to become product managersTechnical experts who want to move into product managementHow will this training course be presented?This Oxford training course will be presented using a combination of formal presentations, discussions and syndicated exercises. Video, real-life examples and case-studies will also be used.A major differentiator in this course is that it is highly practical, drawing from the presenter’s many years of experience in sales and marketing consulting for leading global B2B companies.
