Effective Business to Business (B2B) Marketing 173336 Why Choose this Training Course?In many B2B markets, excessive competition is driving-down prices, and products are becoming commoditised. So companies have to use marketing in a more effective and structured way. However, most B2B companies do not understand what marketing is. They confuse it with marketing-communications and as a result they find it increasingly difficult to compete and be profitable.They think they can solve the problem by sending out more communications, but that often achieves nothing and wastes money.This Oxford training course will show you how to apply marketing effectively in a B2B environment so that your company can establish itself as an added-value provider and can overcome price competition.It is specifically for B2B companies and it shows best-practice with many real-life B2B examples.This Oxford training course will feature:Key principles and practices of B2B marketingA structured marketing processValuable tools and how to use themHow to create a marketing mixHow to adopt a market-focused approachReal examples of how to apply it in B2BWhat are the Goals?By the end of this Oxford training course you should be able to:Help your company to use marketing effectivelyKnow how to overcome price competitionWin customers and build better relationshipsIncrease your company’s credibility among stakeholdersPrioritise marketing actions and give clear directionAvoid wasteful marketing and increase profit marginsWho is this Training Course for?This Oxford training course is for senior managers, middle managers, marketing executives and anyone else who really wants to understand what marketing is and how to use it in B2B markets. Even if you have studied marketing at degree level, this course shows you how to apply it in practice in B2B markets specifically.This Oxford training course is suitable for a range of professionals and will greatly benefit:Leaders who need to know that marketing is not just communicationsSenior managers who have to guide their company in the marketManagers from non-marketing disciplines who don’t understand marketingExecutives who want to know how marketing works specifically in B2BSales managers who need to win marketing supportPeople recently placed into a marketing roleAny B2B company trying to overcome price-erosion or commoditisation, will benefit by sending their executives on this course.How will this Training Course be Presented?This Oxford training course will be presented using a combination of formal presentations, discussions and syndicated exercises. Video and case-studies will also be used.A major differentiator in this course is that it is highly practical, and delivers real-life examples drawn from the presenter’s many years of experience in sales and marketing consulting for leading global B2B companies.
