Corporate Identity & Brand Management Oxford New Courses 272123 Why Choose this Course?How your brand is perceived within your own country, and internationally, whether it stands out from competitors, is more important than ever. This innovative branding masterclass helps participants plan, implement, launch and manage an effective brand that wins internal and external support.We look at what brands are, why organisations need one, what value they bring and how to build and manage a brand. Our five days together include lots of real-life examples to inspire participants to create their own brand.This training course will feature:Defining a strategy for your brandLinking branding to corporate vision, mission, values and cultureExpressing brand through its image, personality and characteristicsExplaining the brand to stakeholders and wining their support and loyaltySustaining and evolving the brand over timeWhat are the Goals?By the end of this training course, participants will be able to:Explain the benefits of branding and how to use a brand to support their organisation’s business purposeUse the principles of branding to develop an effective brand for their organisation, or refine the existing brandDevelop support for the brand from a wide cross section of stakeholders including executives, employees, customers, influencers and the mediaCreate a range of print, online, multimedia and face2face collateral to explain what the brand stands for and how to use itUse mechanisms to monitor the brand over time, including performance and perceptions, recommending effective ways of refreshing the brand when neededWho is this Training Course for?This masterclass is designed for people who are responsible for branding and effectively explaining what their brand stands for.This Oxford training course is suitable to a wide range of professionals but will greatly benefit:Marketing directorsBusiness ownersPR managers, PR Executives & Marketing ExecutiveBranding, product, design & marketing managersGraphic designers in the private sector, public sector and start-upHow will this Training Course be Presented?The Oxford training course combines presentations that share both theory and industry best practices with practical sessions in accordance with adult learning and blended learner-centred principles. Learning is interactive, hands-on, experiential, peer-sharing, reflective and self-directed.Participants will have opportunities to put into practice the skills they develop and enhance during the training course. We make the most of videos, case studies, group dynamics, learning games, reflective questions and answers, peer exchange, role-play, demonstration, skills practice and storytelling. Participants are encouraged to reflect on and discuss their own professional issues and experiences. Overall, 70% of the training will be experiential and 30% will be theoretical. The final day includes an exercise during which participants create and then present their own brand.
