Managing Customers for Competitive Advantage 311447 Why Choose this Training Course?The ability to find, satisfy and retain customers is at the very core of business success. Many organizations are skilled at marketing to find and convert new prospects. Far fewer understand how to make their customers loyal and keep them coming back year after year.In this fast-paced training course in Dubai you will learn how to find and use the right information to understand what your customers want and what will delight them. When you know what drives loyalty, the key to success is in rigorously providing what they want and looking for any changers in needs and expectations. You will learn advanced tools and techniques to grow and nurture your customer base using the best advertising of all – word of mouth.This Oxford training course will feature:Identify and understand the elements of a customer relationship strategyEvaluate customers’ needs and the triggers and motivators that are importantUnderstand how to manage customer data and analyse itPlan a customer service programme to ensure customer retention and loyaltyDeliver consistent service and measure and demonstrate its successWhat are the Goals?By the end of this Oxford course, participants will be able to:Critically review the customer acquisition and retention strategies of leading organisations as benchmarks for successAssess and review your value proposition for each core customer segmentDevelop a customer research programme to discover what the critical factors areUnderstand Customer Relationship Management systems and their valueAlign customer service approaches and deliver consistencyEvaluate customer feedback to fine tune your systemsShare appropriate data to create a single customer view with colleaguesWho is this Training Course for?Marketing executives and managers who are interested in customer retention and word-of-mouth marketingAnyone responsible for or contributing significantly to the development and implementation of customer relationshipsManagers and supervisors who want to improve customer relationshipsCustomer service professionalsHow will this Training Course be Presented?This training course is very practical and uses a wide variety of proven adult learning techniques to ensure effective assimilation and retention of the information presented. The course is highly interactive and will prompt delegates to reflect on their own thinking and communication style and practice. The Tutor will guide and facilitate learning using a wide variety of methods including direct input, discussions, case studies and group and individual exercises to focus on the themes of the course, practice skills and receive feedback.
