Developing & Implementing Strategic Marketing Plans 366832 Why Choose this Training Course?In this career building training course, delegates will understand the structured process of how to build a marketing plan, customised for their situation. They will find out how marketing planning works and how they should document their ideas in a marketing plan.They will become competent in developing a marketing plan by going through a number of stages of the marketing planning process. They will work with practical checklists at each stage that enable them to formulate the right questions.They will master the key elements of a complete marketing plan.This Oxford training course will feature:How to analyse the external and internal environment;What segments of the market to target and how to choose a proper positioningHow to set marketing and financial objectivesHow to decide on strategies for products, pricing, channels and communicationWhat sales forecasting technique to useWhat are the Goals?By the end of this Oxford training course, participants will be able to:Construct a marketing plan in general and specifically for their companyDevelop a plan for a new productUnderstand what analyses need to be carried out at the outsetDefine the market, customer segments and buying behaviourApply control procedures necessary to monitor successful implementation of the marketing planWho is this Training Course for?Participants are, or will be, involved in strategy development, in the development of marketing plans, in new product planning or work in product development teamsThis Oxford training course is suitable for a wide range of professionals but will greatly benefit:Professionals of different functional backgrounds, middle managers, marketing professionals without a formal marketing education, sales professionalsPeople who plan to start up a new company or a launch of a new product or service within a companyHow will this Training Course be Presented?The training process is a blend of presentation, small group work on real company cases and practical exercises to apply knowledge. Participants are encouraged to bring their own company specific issues to work with
