Strategic Selling & Value Propositions for Business to Business (B2B) Companies 169203 Why Choose this Training Course?Traditional sales approaches are becoming less effective, as customers demand more. Out-dated practices such as offering ‘unique selling propositions’ are fast becoming ineffective. Sales teams now require a more integrated and co-ordinated selling strategy that is supported by effective communications, which give customers a ‘unique reason to buy’ from your company.This Oxford training course is for companies that want to avoid selling on price, and become the customer’s preferred supplier. On the training course you will learn how to create a selling strategy for a segment, which builds powerful relationships and delivers superior value propositions that customers are happy to pay for.The approach explained on the course is already being applied successfully by global companies.This Oxford training course will feature:A new philosophy that challenges current sales practicesBuilding irresistible value propositionsTen key principles of strategic sellingThe insight required to build the strategyHow to structure the sales strategyThe tools you require to deliver value propositionsHow to implement the sales strategyWhat are the Goals?By the end of this Oxford training course you will be able to:Construct a clear sales strategyCreate stronger value-propositions that transcend priceWin support internally to achieve sales targetsBuild preference and strengthen customer-relationshipsOffer superior value to customers and charge for itWho is this Training Course for?This Oxford training course is for sales directors, sales managers, account managers and sales-teams that want to introduce a more strategic approach to selling. It will help them to win more customers, build better relationships with customers, sell at a premium and be accepted as a more-valuable partner.This Oxford training course is suitable for a range of professionals and will greatly benefit:Managers and directors who want to manage their sales team strategicallySales teams that need to adopt strategic sellingExecutives required to create value propositionsCommunications executives who want to communicate strong value propositionsSenior managers who want to build stronger relationships with customersExperienced and new sales executivesHow will this Training Course be Presented?This Oxford training course will be presented using a combination of formal presentations, discussions and syndicated exercises. Video and case-studies will also be used.A major differentiator in this course is that it is highly practical, and delivers real-life examples drawn from the presenter’s many years of experience in strategic sales and marketing consultancy for leading global B2B companies.
