Managing Marketing Communications for Business-to-Business 191411 Why Choose this Training Course?Many business-to-business organisations do not understand how to structure and co-ordinate their marketing communications and as a result they waste money, time and effort.For marketing communications to achieve the desired results they must be correctly focused, and co-ordinated to achieve clear objectives. The communications tools must work together, with the right messages, aimed at the right target audiences, with a clear purpose for each message.On this Oxford training course you will learn how to manage marketing communications and to create a structured marketing communications plan which is both credible and realistic.This Oxford training course will feature:The ‘four contexts’ you must understandDefining the marketing communications strategyCommunicating to win preference with decision-makersRaising credibility through important stakeholdersPrioritising and targeting the right peopleCo-ordinating communications tools and messagesWhat are the Goals?By the end of this Oxford training course you should be able to:Construct credible marketing communications plansBuild your plan on clear principles and evidenceConvince colleagues to adopt your planIntegrate your communications and marketing strategyCommunicate your brand consistentlyUse your communications budget effectivelyWho is this Training Course for?This course is for people who want to understand B2B marketing communications so that they can avoid wasteful hit-and-miss tactical campaigns, and integrate their communications into a coherent and co-ordinated communications plan.This Oxford training course is suitable for:Managers responsible for co-ordinating marketing communicationsLeaders engaged in developing integrated marketing strategiesProfessionals who need to brief marketing communicationsManagers in marketing and segment management rolesLeaders who need to build a stronger brandManagers who want to increase sales and defend marginsHow will this Training Course be Presented?This Oxford training course will be presented using a combination of formal presentations, discussions and syndicated exercises. Video, real-life examples and case-studies will also be used.A major differentiator in this course is that it is highly practical, drawing from the presenter’s many years of experience in sales and marketing consulting for leading global B2B companies.
