Digital Transformation Masterclass BI109 Why Attend Digital Transformation is thought to be the next big business evolution. However, the term itself is hard to define; moreover, setting an organization on the right track towards its future is not easy or straightforward. As digital and new technologies push us as people to new frontiers and new expectations, businesses and organizations are at risk of falling behind. Organization, business and transformation leaders need a breadth of knowledge to set a strategy for transformation of their organization, covering vision setting, customer-centricity, technology, culture and leadership. This course takes participants through an interactive five days covering all the key tenets of digital transformation. Participants will emerge from the course with both a personal development action plan, and a suite of tools to take forward into driving the transformation agenda within their organizations. Course Methodology This is a highly interactive course that includes the use of case studies, mapping techniques, multimedia, fieldwork and group discussions. Course Objectives By the end of the course, participants will be able to: Apply the concepts of Digital Transformation to a practical organizational challenge Identify customer-centric techniques and tools to build a vision and strategy for the future of their organizations Demonstrate principles of leadership and cultural transformation to work into organizational strategies, including self-identification and reflection techniques to drive future growth Produce Digital Roadmaps and Plans to understand the interrelationships of multiple work streams and projects in the context of Transformation Utilize visioning, goal setting and planning techniques to set a business agenda towards their future business evolution Target Audience Digital Transformation Masterclass is essential for anyone responsible for driving change, transformation and strategy within an organization. This includes, but is not limited to; CEOs and Directors, Department Heads and Managers, Transformation Leads, Program Leads, Strategists, Business Architects, Senior Change and Digital Professionals. Target Competencies Strategic Transformation Customer-Centric Research Techniques Visioning Digital Roadmapping Transformational Culture and Leadership Course Outline Creating a Digital You and a Digital Business Setting the expectation for the next 5 days Understanding who you are – what values drive you Leadership & Followership Culture for Digital Transformation Stop, Start, Continue Starting a Digital Transformation – it’s a team sport Briefing research Undertaking research, including desk based, observational, interviews Bias Triangulation Constraints &Opportunities Understanding limitations Designing your business around needs Digital Transformation Matrix and Customer-Centricity Contextualizing ‘digital’ Digital Transformation Matrix Customer- Centricity Components of Customer Experience Front-stage and backstage service design Customer Experience Mapping Empathy Mapping Proto-personas Enabling Digital Transformation Technological advancements Deep dive into emerging trends Value Proposition Business Model Canvas Developing your organizational purpose Creating your Digital Transformation Strategy The Big Hairy Audacious Goal Turning Ideas and Research into Strategy for your Business Digital Roadmapping Digital Transformation Planning Your organization in 5 years’ time Reflecting on Digital Transformation History of Digital Transformation Key tenets of Digital Transformation Top 3 things to start a Digital Transformation Designing for the Future Visioning the Future Expectations of the world Skills for the Future world café Designing your post Digital Transformation self Designing your post Digital Transformation employee Skills planning for the future Actions to take in your business Self-directed learning objectives
